Work & Case Studies
Over 30 projects, designed, built and delivered by me. From fully automated CRM systems and in-house AI products to platforms that run entire businesses. Client names withheld for confidentiality, the industry and scale tell the story.
CRM & Automation
Sales & Consulting
Set up, migrated and automated the entire Close CRM from scratch. Automatic data sync between two CRM systems, sequences and over a dozen scenarios in Make and Zapier, plus KPI reporting into Google Sheets and Slack and the ad accounts wired in. A guard logic prevents old activity from rolling the lead status back, while follow-ups and segmentation run on their own.
Sales Consulting
Opening, setting and closing fully automated in Close, with reminder and no-show logic. Preceded by an audit across more than 10,000 leads, 347 deals and 1.3M euro in revenue, including recovering accidentally deleted reminders straight from the event log.
Staffing
Every lead is imported, deduplicated, qualified and rule-based filtered on a two-minute cycle. The proposal engine reads uploaded PDFs, checks the company details against the real website and records, for every filled field, where the value came from.
Real Estate
Incoming developer emails are processed automatically: price lists, photos, square meters and location are read out by AI and written into the existing brokerage CRM. Price changes update existing units instead of creating duplicates. Automatic exposé generation included.
In-house
A dashboard that merges account movements and invoices automatically. Banking API and accounting connected, PIN-protected, live in daily use.
AI Systems & Agents
Legal Tech · iOS and Web · Own product
Scan, photograph or upload contracts and get a legal risk analysis back. Document analysis via language model, RAG over statutes and case law, an evaluation loop with deliberately flawed test contracts. Infrastructure entirely in Europe, listed in the App Store.
SMB · Own product
Cockpit with customer cards, WhatsApp AI with approval, AI calling with a live prompter, invoicing integration and office skills. Each customer gets their own server, provisioned automatically. In production with several customers.
Agent systems · Cross-industry
Each on its own server, connected to Telegram or WhatsApp, with access separation, auth proxy and onboarding documentation. Including a watchdog that restarts stalled agents on its own.
Energy · Oil and Gas
The government tender platform is scanned automatically, new tenders are prepared and scored. Alongside it sits an AI assistant with voice input and output that answers questions about the tender documents.
Education · Online academy
An AI bot runs the course community around the clock: it welcomes new members, answers subject questions based on the course content, posts daily prompts and gives feedback on submitted portfolios.
Own product
A telephony bridge that answers and runs incoming calls with a natural AI voice. A live speech model wired into the phone system.
Platforms & Software
Trades · 40 employees · 13 locations
Instead of replacing the systems, I layered a modular platform on top, with its own area, settings and permissions per module. At its core is an AI layer that reads along across the channels and consolidates the metrics that previously required four tools open side by side.
Automotive retail
Vehicle inventory, sales processing, accounting with payment tracking and automatically generated quote PDFs in one application. Documents are dragged and dropped in, the type is detected automatically. Includes a dedicated margin engine.
Wholesale
Customers order by barcode scan, image recognition or by uploading a PDF or Excel list. Behind it a pricing engine with an approval workflow and a margin floor that remembers which price each customer was last granted. A second module reads orders straight from email attachments.
Services · Own product
Appointment booking with a website for businesses with walk-in customers. Multi-tenant, with payments and calendar sync. In production, with a paying customer.
Own product
A video-call tool built from scratch with a connected CRM, on my own infrastructure. Live in use.
Brand & Growth
Consumer goods · Hardware
A complete brand presence with landing page, ads, brand guidelines and online shop for a hardware brand. From positioning to a finished sales journey, all from one hand.
In-house · Automation
A process that, with no input, produces a finished explainer video with voiceover and subtitles, from the topic to the rendered clip.
Cross-industry
Brand websites with video heroes and 3D effects, from concept and design to the delivered site.
Your project
Custom software, AI or an automation project. Write to me and I will tell you honestly whether and how I can solve it.